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Glossary of Terms

Not familiar with a term we've used or just want to broaden your industry vocabulary? Our glossary will keep you up-to-date with the latest printing, marketing and healthcare terminology.


  • Screen Process Printing

    A method in which image is transferred to the surface to be printed by means of ink squeezed by a squeegee through a stenciled screen stretched over a frame. Screens are treated with a light-sensitive emulsion, and then the film positives are put in contact with the screens and exposed to a strong light. The light hardens the emulsion not covered by the film leaving a soft area on the screen for the squeegee to force ink through. Screen printing is capable of printing on irregular shaped objects. Glass, plastic, fabric and wood are popular materials on which to screenprint. Also called “silk screening.”

  • Set Up and Running Charges

    Special charges added to certain products that are priced in the catalog without printing included in the price. The set-up charge covers the cost of preparing type for the copy on the press; the running charge covers the actual printing.

  • Setup Charges / Screen Charges / Plate Charges

    These charges relate to manufacturer costs for labor and materials needed in order to transfer your logo to the printing method. A silk-screen requires a screen fee for each color used in your artwork and is needed to manufacturer you the screens you will need for printing your logo. Digitizing for embroidery requires that we make you a digitized tape so the stitching machine can recreate your logo on fabric. We will often keep your plate, screen, or mold on hand for a few years, this way you will not have to pay another setup charge for identical reorders.

  • Specialty Advertising

    Another, older name for promotional products.

  • Step and Repeat

    The same image is printed continuously in a pattern on the same sheet of paper.

  • Sublimation

    A printing method in which the color (toner or ink) is thermally converted to a gas that hardens on the special substrate used by the printer. When printers use this process, the output appears in the form of soft-edged dye spots that produce smooth, continuous tones. A newer process used on a wide variety of materials.