Touch more lives.Build more business.
Make the most of every touchpoint with professional leavebehinds and promotional items.
Verba is dedicated to senior living, long-term care and home health. With a catalog of countless products, we have everything you need to maximize your healthcare marketing touchpoints.
We understand every contact you have with a client, physician, friend, family member or prospect is a touchpoint. Verba can show you how to use promotional products to maximize each touchpoint, build your company's reputation in your community, and ultimately enhance your occupancy and retention.
And we do it all with the personal touch you deserve.
Our online store is full of recommended products for senior living, long-term care and home health.
Our promotional marketing calendar is full of suggested products for upcoming healthcare dates and community events.
Our support includes complete graphic design services and a one-stop shop for all your printing and promotional products.
Download our Touchpoint Marketing Primer, to learn how promotional products can increase your business.
Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag, are articles of merchandise (often branded with a logo) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.
Promotional merchandise is used globally to promote brands, products, and corporate identity. They are also used as giveaways at events, such as exhibitions and product launches.
Almost anything can be branded with a company's name or logo and used for promotion. Common items include t-shirts, caps, keychains, posters, bumper stickers, pens, mugs, or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total.
Most promotional items are relatively small and inexpensive, but can range to higher-end items; for example celebrities at film festivals and award shows are often given expensive promotional items such as expensive perfumes, leather goods, and electronics items. Companies that provide expensive gifts for celebrity attendees often ask that the celebrities allow a photo to be taken of them with the gift item, which can be used by the company for promotional purposes. Other companies provide luxury gifts such as handbags or scarves to celebrity attendees in the hopes that the celebrities will wear these items in public, thus garnering publicity for the company's brand name and product.
Brand awareness is the most common use for promotional items. Other objectives that marketers use promotional items to facilitate include employee relations and events, tradeshow traffic-building, public relations, new customer generation, dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, internal incentive programs, safety education, customer referrals, and marketing research.
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