Glossary of Terms
Not familiar with a term we've used or just want to broaden your industry vocabulary? Our glossary will keep you up-to-date with the latest printing, marketing and healthcare terminology.
Advertising designed to make its recipients feel more favorable toward the advertiser by portraying the advertiser in a favorable light.
The area on a product, with specific dimensions, in which the imprint is placed.
Reward for a purchase or performance; as it applies to promotional products, it could be, depending on the response required, an ad specialty, premium or prize.
A printer that reproduces by projecting ink onto paper without the mechanical impact of plates.