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Glossary of Terms

Not familiar with a term we've used or just want to broaden your industry vocabulary? Our glossary will keep you up-to-date with the latest printing, marketing and healthcare terminology.

A B C D E F H I L O P Q R S T U V

  • Image Advertising

    Advertising designed to make its recipients feel more favorable toward the advertiser by portraying the advertiser in a favorable
light.

  • Imprint Area

    The area on a product, with specific dimensions, in which the imprint is placed.

  • Incentive

    Reward for a purchase or performance; as it applies to promotional products, it could be, depending on the response required, an ad specialty, premium or prize.

  • Ink Jet

    A printer that reproduces by projecting ink onto paper without the mechanical impact of plates.