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Glossary of Terms

Not familiar with a term we've used or just want to broaden your industry vocabulary? Our glossary will keep you up-to-date with the latest printing, marketing and healthcare terminology.

A B C D E F H I L O P Q R S T U V

  • Halftone

    The reproduction of a continuous tone artwork (such as a photograph) done by filtering light through a screen that converts the image into a pattern of dots of varying size.

  • Heat Transfer Printing (Direct Transfer Process)

    Image is screened on a transfer substrate which is then laid directly on the material to be imprinted. The image is then “transferred” from the substrate to the material through the use of heat and pressure. Works best on cotton and cotton blends.

  • Heat Transfer Printing (Sublimation)

    A process in which a design is transferred to a synthetic fabric by heat and pressure. The heat causes the inks to turn into a gas so that they penetrate the fabric and combine with it to form a permanent imprint.

  • Hot Stamping

    Method is which type or designs in the form of a relief die are impressed with heat and pressure through metallic or pigmented foil onto the printed surface. It is used to decorate fabric, leather, paper, wood, hard rubber, coated metal and all types of plastic. Hot stamping is a “dry” imprinting process meaning the object can be handled immediately after the stamping without fear of smearing the imprint.