Shop Now

Glossary of Terms

Not familiar with a term we've used or just want to broaden your industry vocabulary? Our glossary will keep you up-to-date with the latest printing, marketing and healthcare terminology.

A B C D E F H I L O P Q R S T U V

  • Electronic Art

    Any art supplied in a digital graphics file format whether provided on a CD-ROM, disc, sent via email, or uploaded online.

  • Embedments

    Materials such as a product replica, for example, are suspended in a clear substrate, usually poured acrylic or Lucite®.

  • Embossing

    Stamping an image on a material, such as paper, leather or suede, so the image rises above the surface of the object. As in debossing, ink may or may not accompany the stamp.

  • Embroidery

    A design stitched onto a material through the use of high speed, computer controlled sewing machines. The design is reproduced with tightly-stitched thread. Embroidery is most commonly used on logo patches and directly on some wearables. Fine detail is difficult to achieve.

  • Engraving

    The cutting or etching of designs or letters on metal, wood, glass or other materials. There are three engraving techniques: hand-engraving, hand-tracing, and computerized laser engraving. Engraving is performed with a diamond point or rotary blade that cuts into the surface of the product. Engraving offers a permanent imprint that will not wear off because it is cut into the metal base. Used in metals such as trophies, pens and nameplates.

  • Etching

    A process in which an image is first covered with a protective coating that resists acid, then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface.