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Glossary of Terms

Not familiar with a term we've used or just want to broaden your industry vocabulary? Our glossary will keep you up-to-date with the latest printing, marketing and healthcare terminology.

A B C D E F H I L O P Q R S T U V

  • Camera-Ready Artwork

    Artwork that is black and white and has very clean, crisp lines that make it easy to scan and suitable for photographic reproduction.

  • Color Match

    If you need an exact color to be matched the factory will have to charge a minimal fee for blending the exact color specified. If you choose a standard imprint color this fee can be avoided.

  • Copy Change

    A fee charged for changing the imprint copy on a product upon receipt of a proof approval or upon a reorder.

  • Cost Per Thousand (CPM)

    The cost of reaching one thousand units of a media vehicle’s circulation or audience with a particular advertising unit. Thus, the cost of an advertising unit divided by the circulation or audience (however it is defined) of the media vehicle in which it appears. Since promotional products are advertising media, one can calculate their CPM just as one would in traditional advertising.