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Glossary of Terms

Not familiar with a term we've used or just want to broaden your industry vocabulary? Our glossary will keep you up-to-date with the latest printing, marketing and healthcare terminology.

A B C D E F H I L O P Q R S T U V

  • Advertising Specialty

    A useful or interesting item of merchandise usually carrying an imprinted advertising or promotional message and given with no obligation. Another, though older, term for promotional products.